Responsibilities

• Develop and execute comprehensive email and SMS marketing strategies for DTC eCommerce brands
• Create and optimize automated email flows, campaigns, and SMS sequences using Klaviyo and other platforms
• Analyze performance metrics and provide actionable insights to improve customer retention and lifetime value
• Collaborate with clients to understand their brand voice and customer journey to create personalized messaging
• A/B test subject lines, content, and send times to maximize engagement and conversions

Requirements

• 3+ years of experience in email and SMS marketing for eCommerce brands
• Expert-level knowledge of Klaviyo and email marketing best practices
• Proven track record of improving email revenue and customer retention
• Strong copywriting skills with ability to craft compelling email content
• Experience with segmentation strategies and customer lifecycle marketing
• Data-driven mindset with strong analytical skills
• Excellent communication skills and ability to manage multiple client accounts
• Self-motivated with ability to work independently and meet deadlines

Benefits

• Competitive freelance compensation
• Flexible working hours
• Opportunity to work with growing DTC brands
• Collaborative team environment
• Professional development opportunities