Responsibilities

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.
• Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.
• Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning.
• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.
• Provide insights and feedback from the field to inform future marketing strategies and product positioning.
• Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.
• Provide detailed post-campaign reporting and actionable insights to stakeholders.

Requirements

• 5+ years of experience in B2B field marketing
• Proven ability to design and execute integrated marketing programs that deliver measurable results.
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams.

Preferred

• Familiarity with ABM tools like Demandbase or 6sense.
• Experience in the data analytics or enterprise technology industry.
• A data-driven mindset with proficiency in marketing analytics tools.