Experiential Marketing Sr Data Analyst

Johnston, RI (Unknown)

$104K/yr – $138K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the data-to-insight flow across analytics, data quality, and dashboards, turning complex datasets into actionable business guidance for marketing and strategy teams.

  • Shape cross-functional analyses and reporting to influence strategic decisions and partner with ED&A and business units.
  • Own data pipelines, validation, and visualization to deliver reliable, leadership-ready insights.
  • Automate reporting and optimize processes to scale analytics across the organization.

Job Description

Responsibilities

  • Data Analysis & Insights: Conduct complex analyses and create reports to identify trends, uncover opportunities, and support strategic business decisions. Present findings that connect deep data insights to broader business objectives.
  • Stakeholder Collaboration: Partner with marketing and business leaders to define analytical needs, translate them into technical requirements, and deliver actionable solutions and reporting. Collaborate closely with cross-functional teams, including ED&A, Private Bank, Wealth, Commercial, and Business Banking.
  • Data Quality & Validation: Ensure data integrity through rigorous validation and testing. Proactively identify and resolve issues related to data bias, accuracy, or completeness.
  • Optimization & Innovation: Use analytical techniques to identify business process improvements and operational optimizations through large-scale data analysis, automating where possible to improve efficiency and scalability.
  • Ad Ad Hoc & Strategic Support: Respond to dynamic business requests while maintaining consistency and scalability in reporting. Drive a culture of iteration, efficiency, and automation.
  • Data Infrastructure Development: Build and maintain robust data pipelines, ensuring reliable data flow for analysis and visualization.
  • Visualization & Storytelling: Develop and enhance dashboards using BI tools such as Tableau, Power BI, or Looker to convey insights effectively to senior leadership. Document and communicate analytic results, insights and recommendations to both technical and non-technical audiences.
Citizens logo

Citizens

3.7 Glassdoor

At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens.You’re made ready and so are we. #MadeReady

Providence, Rhode Island, USA
23K employees (491 in marketing)
69% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
28.8%
Direct
63.2%
Referral
6.9%
Social
0.1%
Paid
0.8%

Headcount Trend

Current headcount: ~22.8K

Marketing Team

Marketing Team Size
350 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2B
Last Raise
$750M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $750M
  • Jul 2024
    Post IPO Debt • $1.3B

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