Responsibilities

• Lead the creative, strategic, and operational execution of experiential and field marketing programs across a portfolio of brands
• Serve as the primary point of contact for designated clients, managing day-to-day communication and expectations
• Coordinate executional logistics with festivals, venues, and on/off-premise accounts across multiple markets
• Oversee the planning and execution of national experiential event activations, sampling programs, and trade workshops
• Provide onsite leadership during event activations, including setup, run of show, staff management, and breakdown
• Manage and support local event teams, including Event Managers, Promotional Models, Production Assistants, and Bar Staff
• Develop program materials such as concept decks, playbooks, and training manuals
• Ensure all national staff are trained on brand standards, program playbooks, run of show, key messaging, and features
• Ensure brand visibility, consumer engagement, and program execution align with approved playbooks and objectives
• Maintain financial oversight of program budgets and ensure alignment with approved scopes

Requirements

• 5+ years of Agency and Experiential experience, including Spirits marketing
• 1+ years of direct personnel management experience
• High-level business acumen
• High-level organizational, communication, and presentation skills
• Ability to understand & deliver to business goals/targets
• Strong project management skills