Responsibilities

• Strategy & Program Ownership: Develop and manage complex lifecycle marketing campaigns across email, push, and in-app messaging, and oversee new programs that increase engagement, retention, and LTV utilizing a mix of promotional and non-promotional messaging.
• Segmentation & Personalization: Leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts.
• Cross-Functional Collaboration: Partner closely with Product, Data Science, Product Marketing and Brand Marketing to ensure our message is consistent and supported across owned channels.
• Measurement: Measure impact of campaigns, report on learnings and recommend strategic next steps to reach growth goals.
• Content Creation: Lead the development of compelling, brand-aligned content and manage the technical setup of campaigns and creative assets.

Requirements

• Experience: 10+ years of lifecycle or CRM experience within the B2C tech space.
• Strategic Thinking: Demonstrated experience leveraging data to drive expansion and managing end-to-end campaigns within fast-paced, dynamic settings.
• Analytical Capabilities: Strong analytical skills, including SQL proficiency for data extraction and audience segmentation, combined with the ability to assess experiment performance, promotion efficiency, and LTV.
• Technical Expertise: Hands-on experience with marketing automation platforms and model-based deployment; prior experience developing these systems in-house is a plus.
• Content Design: Deep understanding of design fundamentals and content creation, enabling you to author compelling messaging and efficiently direct creative teams on asset requirements.
• Travel Requirements - 10% - quarterly team meetings

Preferred

• Experience at another ride hailing or marketplace company.
• Experience at a high-growth company that has quickly scaled marketing initiatives internationally

Benefits

• Health and wellness Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, gym membership, and special wellness programs.
• Financial wellness Your financial peace of mind is important to us. At Waymo, we offer competitive compensation, bonus opportunities, equity, employees provident fund, and lots of other perks and employee discounts.
• Flexibility and time off Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.
• Supporting families When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include 26 weeks of paid leave for birthing parents and 18 weeks of paid leave for non-birthing parents.
• Community and personal development At Waymo, you’ll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.
• Cool perks Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.