Email & SMS Marketing Manager at Orena Fragrances | USA | $3K/mo – $5K/mo

Orena Fragrances

Email & SMS Marketing Manager

USA (On-site)

$3K/mo – $5K/moMid Level3+ years expContract

Posted 4 months ago

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Job Summary

The role focuses on planning and executing email and SMS marketing for a DTC brand, including Klaviyo flows and Postscript campaigns. It emphasizes segmentation optimization, testing, and monthly performance reporting. Key requirements include 3+ years in DTC email marketing and end-to-end channel ownership.

Job Description

Responsibilities

Plan and manage the monthly email & SMS marketing calendar
Write all email and SMS copy (campaigns, launches, promotions, flows)
Manage and optimize all Klaviyo flows including: Welcome series Abandoned cart Browse abandonment Post-purchase Customer win-back Cross-sell / replenishment
Manage and optimize SMS campaigns in Postscript
Work with our designer to turn campaigns into final email designs
Continuously A/B test subject lines, messaging, offers, and segmentation
Optimize segmentation, personalization, and lifecycle triggers
Monitor performance and identify opportunities to increase revenue from retention channels
Provide monthly reporting and performance insights

Requirements

3+ years managing email marketing for DTC e-commerce brands. (Ideally beauty or fragrance brands)
Strong experience with Klaviyo (required)
Strong experience with Postscript or other SMS platforms
Prior experience working with beauty, fragrance, skincare, or cosmetics brands
Proven experience scaling revenue through email and SMS marketing
Strong direct response copywriting skills
Deep understanding of segmentation, lifecycle marketing, and deliverability
You must be comfortable owning this channel end-to-end without heavy oversight.