Responsibilities

• Lifecycle & Retention Strategy: Own the full customer lifecycle: onboarding, activation, repeat purchase, winback, and VIP ascension.
• Design lifecycle journeys that reflect collector behavior, not generic ecommerce playbooks.
• Ensure lifecycle messaging adapts to customer maturity (new buyer, regular, VIP)
• Email & SMS Automation (HubSpot + Shopify):
• Design, write copy, build, manage, and optimize automated flows, including:
• Welcome & first-purchase education
• Post-purchase follow-ups tied to breaks, lives, and drops
• Browse/cart abandonment (email + SMS)
• Drop alerts, restocks, and urgency-based messaging
• Lapsed buyer and reactivation flows
• Maintain clean, scalable automation architecture inside HubSpot
• Ensure Shopify events and properties are correctly passed into HubSpot for reliable triggering
• Segmentation & Personalization:
• Own segmentation logic across:
• Spend tiers (casual ? high value ? VIP)
• Product/format preferences
• Live shopping engagement vs DTC-only behavior
• Personalize messaging based on:
• What they collect
• How they shop (live vs async) and how recently and frequently they engage?

Requirements

• 3+ years in lifecycle, retention, or CRM marketing
• Deep hands-on experience with HubSpot (automation, lists, workflows, reporting)
• Strong experience integrating Shopify data into lifecycle tooling
• Experience running email + SMS together as a coordinated system
• Strong understanding of ecommerce metrics: AOV, LTV, repeat rate, churn
• Comfortable owning revenue accountability for owned channels
• Hobby/Live shopping-related industry knowledge

Preferred

• Experience in collectibles, marketplaces, live commerce, or community-driven brands
• Familiarity with VIP or loyalty program lifecycle design
• Experience supporting drops, launches, or time-sensitive inventory
• Comfort collaborating cross-functionally with Social, Community, and Operations