Email Marketing Specialist - WFH
Torentify
USA (Remote)
$30/hr - $36/hrIn-houseFull-timeMid level2+ years exp.
15 hrs ago
Email & SMS Lifecycle / Retention Marketer
New York, USA (On-site)
$65K/yr – $89K/yrMid Level3+ years expFull time
Posted 7 months ago
Job Summary
Drive lifecycle marketing for a CRM-led email/SMS program in HubSpot for a collectibles brand, from onboarding to VIP retention.
- Must-have: 3+ years in lifecycle/CRM marketing and HubSpot experience
- Standout: Hands-on Shopify integration into lifecycle tooling
Job Description
Responsibilities
- Lifecycle & Retention Strategy: Own the full customer lifecycle: onboarding, activation, repeat purchase, winback, and VIP ascension.
- Design lifecycle journeys that reflect collector behavior, not generic ecommerce playbooks.
- Ensure lifecycle messaging adapts to customer maturity (new buyer, regular, VIP)
- Email & SMS Automation (HubSpot + Shopify):
- Design, write copy, build, manage, and optimize automated flows, including:
- Welcome & first-purchase education
- Post-purchase follow-ups tied to breaks, lives, and drops
- Browse/cart abandonment (email + SMS)
- Drop alerts, restocks, and urgency-based messaging
- Lapsed buyer and reactivation flows
- Maintain clean, scalable automation architecture inside HubSpot
- Ensure Shopify events and properties are correctly passed into HubSpot for reliable triggering
- Segmentation & Personalization:
- Own segmentation logic across:
- Spend tiers (casual ? high value ? VIP)
- Product/format preferences
- Live shopping engagement vs DTC-only behavior
- Personalize messaging based on:
- What they collect
- How they shop (live vs async) and how recently and frequently they engage?
Requirements
- 3+ years in lifecycle, retention, or CRM marketing
- Deep hands-on experience with HubSpot (automation, lists, workflows, reporting)
- Strong experience integrating Shopify data into lifecycle tooling
- Experience running email + SMS together as a coordinated system
- Strong understanding of ecommerce metrics: AOV, LTV, repeat rate, churn
- Comfortable owning revenue accountability for owned channels
- Hobby/Live shopping-related industry knowledge
Preferred
- Experience in collectibles, marketplaces, live commerce, or community-driven brands
- Familiarity with VIP or loyalty program lifecycle design
- Experience supporting drops, launches, or time-sensitive inventory
- Comfort collaborating cross-functionally with Social, Community, and Operations
WeTheHobby
Sports. Cards. Social Commerce. Entertainment.WeTheHobby is the most trusted and respected brand today in the sports collectibles / trading card industry. We specialize in crafting a unique hobby experience through creating dynamic livestream events, assisting customers in our retail channels, and shipping sports cards and related goods to clients worldwide. We are a passionate, forward-thinking team with a commitment to exceptional customer service in an explosive and exciting field.
Salaries
Posted range
$65K/yr – $89K/yr
Taken straight from the job posting.
The middle of this range ($77K) is 19% below the median base salary for Email Marketing Manager roles in the United States ($95K).
Email Marketing Manager median pay in the United States
Most pay falls between $79K and $111K. Based on 42 salaries.
Marketing Team
Marketing Team Size
35 (38% of company)
Median Career Experience
6 years
Median Tenure
2.7 years
People
Marketing Leadership
Traffic Signals
Monthly Visitors
13.5K
Traffic Source Mix
Search
29.7%
Direct
45.9%
Referral
5.8%
Social
17%
Paid
1.4%
Headcount Trend
Current headcount: ~93
Links
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