Responsibilities

• Manage and execute email/SMS marketing calendar from initial brief to send.
• Build target audiences and segments for each message to drive engagement.
• Optimize current flows to optimize messaging across customer lifecycle including Welcome Series, Win-Back, Post-Purchase, Loyalty, and Retention.
• Execute A/B testing and results, including subject lines, message content, CTAs, segmentation, send time, and new features.
• Partner with internal & external creative teams to optimize email creative and template structure.
• Provide campaign performance reports tracking opens, clicks, conversions, revenue, unsubscribes, etc.
• Analyze campaign performance and suggest improvements.

Requirements

• Hands-on experience working in marketing automation program (Klaviyo & Postscript preferred)
• Detailed knowledge of email regulations, best practice, deliverability, and compliance
• Proficiency in data analytics to track KPIs and suggest improvements.
• Written communication and copywriting skills.
• Familiarity with email design best practice (Hands-on email design experience preferred).

Benefits

• Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday & employee discount