Responsibilities

• Develop, build, and execute email marketing campaigns, including newsletters and nurture programs, and events.
• Manage and optimize Marketing Cloud Account Engagement for audience segmentation, list management, and campaign deployment.
• Collaborate with content, digital, and design teams to create compelling email content aligned with campaign objectives and brand standards.
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and deliverability metrics; provide actionable insights and recommendations.
• Create and maintain automated nurture programs and drip campaigns to support lead lifecycle and conversion goals.
• Ensure email campaigns follow best practices for deliverability, compliance (CAN-SPAM, GDPR), and accessibility standards.
• Support A/B testing strategies to optimize subject lines, content, send times, and targeting approaches.
• Maintain data quality and segmentation accuracy within email lists; troubleshoot issues related to list hygiene and campaign deployment.
• Partner with Salesforce teams to ensure alignment between email campaigns, CRM data, and lead tracking.
• Document campaign processes, best practices, and workflows; provide support and training to marketing stakeholders as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of hands-on experience in email marketing, marketing automation, or digital marketing.
• Experience with Marketing Cloud Account Engagement (Pardot) or similar email marketing platforms preferred.
• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
• Experience building and analyzing marketing campaigns, including reporting and performance optimization.
• Familiarity with CRM systems such as Salesforce and lead lifecycle management processes.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously.
• High attention to detail and strong organizational skills.
• Familiarity with tools such as Marketing Cloud, Beefree, Figma, and Microsoft Office preferred.

Preferred

• Experience with Marketing Cloud Account Engagement (Pardot) or similar email marketing platforms preferred.
• Familiarity with tools such as Marketing Cloud, Beefree, Figma, and Microsoft Office preferred.

Benefits

• A comprehensive benefits package is available for full-time regular employees and includes Medical (HDHP) w/Pharmacy, Dental, Vision, Long Term Disability, Health Savings Account, Flexible Spending Account Options, Life Insurance, Accident Insurance, Critical Illness Insurance, Pre-paid Legal Insurance, Parking and Transit FSA accounts, 401K, ROTH 401K, and paid time off.