Responsibilities

• Define and execute email channel strategy for specific event programs or regions, including audience segmentation frameworks, email architecture design, and A/B testing protocols
• Plan, develop, and execute email campaigns that drive registration and attendance goals for global events and summits
• Continuously optimize email campaigns to improve registration-to-attendance conversion rates and meet event capacity targets
• Measure how email initiatives impact team goals, customer engagement metrics (open rates, CTR, conversion), registration and attendance goals, and overall customer experience
• Regularly review, interpret, and communicate email performance metrics, registration/attendance trends, and optimization insights to peers and managers
• Accelerate progress by driving decisions on email cadence, content strategy, and segmentation approaches
• Develop technical and creative requirements for email campaigns in partnership with cross-functional teams
• Communicate effectively with stakeholders, peers, and managers across marketing operations, event operations, and creative teams
• Participate in recruiting and hiring processes, and mentor others on email best practices

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Bachelor's Degree in Marketing, Communications, Engineering, Business or equivalent.

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits .