Email Marketing & Client Engagement Manager at Melanin Money LLC | Dallas, TX | $55K/yr – $70K/yr

Email Marketing & Client Engagement Manager

Dallas, TX (Remote)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize lifecycle email marketing and CRM communications across onboarding to renewal, delivering brand-aligned copy, scalable automations, audience segmentation, and cross-functional collaboration to drive engagement and conversions.

Lifecycle Execution: end-to-end email/SMS campaigns, onboarding flows, nurture sequences, and renewal campaigns.
Automation & Segmentation: CRM automations, audience segmentation, scheduling, and lifecycle workflows.
Cross-Functional Alignment: partner with Client Success and Community teams to ensure cohesive, customer-centered messaging and continuous optimization.

Job Description

Responsibilities

Write, execute, and manage lifecycle email campaigns within HubSpot across onboarding, nurture, engagement, retention, renewal, and customer ascension journeys
Write compelling email and SMS copy that aligns with Melanin Money's brand voice while driving engagement, customer connection, and lifecycle progression
Build and maintain automated nurture sequences, onboarding flows, renewal campaigns, engagement campaigns, and customer communication automations
Manage audience segmentation, CRM automations, communication scheduling, and lifecycle communication workflows
Support customer engagement across email, SMS, and community platforms through thoughtful, intentional communication
Help guide free community members toward deeper engagement, paid offerings, and customer conversion through nurture-based communication strategies
Maintain communication calendars and proactively improve customer journey touchpoints across multiple audience segments
Track campaign performance metrics, conduct A/B testing, and optimize communication effectiveness based on audience behavior and engagement data
Review and quality assure all outgoing communication for clarity, tone, accuracy, functionality, and alignment with the Melanin Money brand
Collaborate cross-functionally with the Client Success and Community teams to ensure communication remains cohesive, engaging, and customer-centered

Requirements

3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, client communications, customer engagement, or related fields
Hands-on experience with HubSpot or similar CRM/email marketing platforms
Strong writing and communication skills
Experience building automations, segmentation, and nurture campaigns
Strong organizational skills and attention to detail
Ability to balance business goals with relationship-centered communication

Nice to have