Melanin Money LLC

Email Marketing & Client Engagement Manager

Dallas, TX (Remote)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize lifecycle email marketing and CRM communications across onboarding to renewal, delivering brand-aligned copy, scalable automations, audience segmentation, and cross-functional collaboration to drive engagement and conversions.

  • Lifecycle Execution: end-to-end email/SMS campaigns, onboarding flows, nurture sequences, and renewal campaigns.
  • Automation & Segmentation: CRM automations, audience segmentation, scheduling, and lifecycle workflows.
  • Cross-Functional Alignment: partner with Client Success and Community teams to ensure cohesive, customer-centered messaging and continuous optimization.

Job Description

Responsibilities
  • Write, execute, and manage lifecycle email campaigns within HubSpot across onboarding, nurture, engagement, retention, renewal, and customer ascension journeys
  • Write compelling email and SMS copy that aligns with Melanin Money's brand voice while driving engagement, customer connection, and lifecycle progression
  • Build and maintain automated nurture sequences, onboarding flows, renewal campaigns, engagement campaigns, and customer communication automations
  • Manage audience segmentation, CRM automations, communication scheduling, and lifecycle communication workflows
  • Support customer engagement across email, SMS, and community platforms through thoughtful, intentional communication
  • Help guide free community members toward deeper engagement, paid offerings, and customer conversion through nurture-based communication strategies
  • Maintain communication calendars and proactively improve customer journey touchpoints across multiple audience segments
  • Track campaign performance metrics, conduct A/B testing, and optimize communication effectiveness based on audience behavior and engagement data
  • Review and quality assure all outgoing communication for clarity, tone, accuracy, functionality, and alignment with the Melanin Money brand
  • Collaborate cross-functionally with the Client Success and Community teams to ensure communication remains cohesive, engaging, and customer-centered
Requirements
  • 3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, client communications, customer engagement, or related fields
  • Hands-on experience with HubSpot or similar CRM/email marketing platforms
  • Strong writing and communication skills
  • Experience building automations, segmentation, and nurture campaigns
  • Strong organizational skills and attention to detail
  • Ability to balance business goals with relationship-centered communication
Nice to have
  • Membership, coaching, education, or community-based businesses
  • HubSpot automation and lifecycle campaign management
  • Customer retention and engagement initiatives
  • Community platforms such as Circle
  • Financial literacy, entrepreneurship, or personal finance industries