VP, Digital Commerce-Marketplace
Careismatic Brands
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
1 day ago
Ecommerce Marketing Manager
San Diego, CA (On-site)
$100K/yr – $115K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid media engine across multiple DTC brands, from strategy and testing to attribution and reporting, while also owning site-level optimization and creator partnerships that lift ROAS and revenue.
- Growth Infrastructure: Build and optimize cross-channel campaigns with data-driven pacing and attribution.
- Ecommerce Performance: Align product pages, tracking, and landing experiences to boost conversion and revenue.
- Creator & Content Ops: Source and scale creative through agencies, creators, and UGC partnerships to improve campaign performance.
Job Description
Responsibilities
- Lead strategy, execution, optimization, and reporting of paid campaigns across Meta, Google, YouTube, TikTok, and emerging platforms.
- Manage media buying including audience targeting, budgeting, bidding, testing, tracking, attribution, and performance optimization.
- Develop campaigns that drive awareness, traffic, conversion, revenue, and customer acquisition across multiple DTC brands.
- Partner with agencies, creators, influencers, and internal teams to source and scale high-performing creative.
- Continuously test creative, audiences, messaging, landing pages, and offers to improve ROAS, CAC, and conversion rates.
- Monitor campaign performance and optimize based on data, platform best practices, and business objectives.
- Manage day-to-day optimization across multiple Shopify storefronts and key retailer websites.
- Update merchandising, product pages, imagery, promotions, and landing pages to improve conversion.
- Ensure tracking, pixels, feeds, and integrations support accurate attribution and reporting.
- Support SEO best practices, onsite search, and product discoverability.
Requirements
- 5+ years of experience in ecommerce, DTC, growth marketing, or performance marketing
- Hands-on Shopify experience
- Experience managing Meta, Google, YouTube, and TikTok advertising
- Experience with GA4, Shopify Analytics, Looker Studio, Google Tag Manager, Klaviyo, or similar platforms
- Experience with influencer marketing, UGC, affiliate marketing, or creator partnerships
- Strong analytical skills and ability to translate data into business recommendations
- Highly organized with a strong sense of ownership and accountability
Preferred
- 5+ years of experience in ecommerce, DTC, growth marketing, or performance marketing
- Hands-on Shopify experience
- Experience managing Meta, Google, YouTube, and TikTok advertising
- Experience with GA4, Shopify Analytics, Looker Studio, Google Tag Manager, Klaviyo, or similar platforms
- Experience with influencer marketing, UGC, affiliate marketing, or creator partnerships
- Strong analytical skills and ability to translate data into business recommendations
- Highly organized with a strong sense of ownership and accountability
Benefits
- Medical, Dental, and Vision Insurance
- Company-Paid Life Insurance
- 401(k) Retirement Plan
- Supplemental Insurance Options
- Company-Paid Holidays
- PTO
- Health & Well-Being Benefit
PharmaCare US
US-based subsidiary of PharmaCare Laboratories, owners of the Real Health Laboratories brand of nutritional supplements, the Sambucol brand of cold and flu remedies, the Bioglan brand of nutraceutical remedies.Our purpose is to create, market and sell healthcare products that enrich people's lives through improved health and wellness.Our expertise is in the timely delivery of innovative products in the health and beauty market, over-the-counter pharmaceuticals, nutritional supplements and personal care products.PharmaCare is an Australian-owned business selling more than 600 products throughout the world. Our products can be found in pharmacies, supermarkets, variety stores and health food outlets globally.Pharmacare is proud to be one of the largest Australian Owned Consumer Packaged Goods companies.Since its inception in 1985, PharmaCare has built and acquired a portfolio of iconic global brands which span the Health & Beauty, Over-the-Counter and Pharmacy markets.
Headcount Trend
Current headcount: ~14
Marketing Team
Marketing Team Size
2 (14% of company)
Marketing Roles Posted (Last 30 Days)
1
