DV360 Lead, Google Marketing Platform, Google Customer Solutions

New York City, NY (On-site)

$109K/yr – $158K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own DV360 campaign optimization and agency-facing solutions, driving RFPs, inventory negotiations, and uncovering unaddressed DV360 potential.

  • DV360 Mastery: Lead campaign strategies, optimization, and selling in new inventory types to meet client KPIs.
  • Cross-Platform Alignment: Sync with Google Ads and SA360 to ensure campaigns support client objectives.
  • Performance Upsell: Use reporting and insights to upsell in-the-moment opportunities and drive account growth.

Job Description

Responsibilities

  • Develop and leverage strong knowledge of DV360 to provide the customer or agency with DV360 media campaign solutions and proposals focused on maximizing access to relevant inventory and agreement types, identify and capture unaddressed DV360 potential for our customers, and play a leading role on request for proposal (RFPs), inventory conversations, briefs and negotiation.
  • Work closely with Google Ads and Search Ads (SA360) teams to ensure alignment with customer objectives and plans.
  • Ensure high quality campaign performance, leverage ad-serving reporting and insights to enable future sales and in the moment inventory upsells.
  • Introduce and drive new or advanced optimization and campaign management approaches on DV360.
  • Manage account growth through activating campaign solutions, developing campaign strategy, and monitoring and optimizing for spend and performance to meet and exceed customer marketing key performance indicators (KPIs).

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
  • 4 years of experience in a client-facing role working with partners across multiple levels.
  • Experience with digital marketing products and digital advertising technology enablement, troubleshooting, or implementation.

Nice-to-Have

  • Experience with an agency in digital and traditional/offline media.
  • Knowledge of Google Ads and Google Marketing Platform solutions, especially display and video.
  • Understanding of the media agency landscape.
  • Ability to demonstrate measurable impact of campaign strategy and digital media optimization toward business goals.
  • Excellent organizational, production, and project management skills, with the ability to execute on multiple projects simultaneously in an organized fashion.
  • Excellent problem-solving skills, with the ability to see granular and big picture issues.
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29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37