Responsibilities

• Own and scale paid acquisition across channels (Meta, Google, emerging platforms), with clear accountability for CAC, ROAS, and revenue growth
• Lead creative strategy as a core growth lever—drive high-volume testing, iteration, and optimization of ad creatives
• Build and manage an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
• Develop and refine attribution models, incrementality testing, and performance measurement frameworks
• Identify and unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
• Continuously test and optimize targeting, bidding, and campaign structures
• Partner closely with Product/Operations/Engineering teams to optimize landing pages and conversion funnels by channel
• Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
• Collaborate on experimentation roadmaps across acquisition and funnel optimization

Requirements

• Proven track record running and scaling paid acquisition (ideally hands-on experience across multiple apps or products)
• Deep expertise in Meta (Facebook/Instagram) advertising; familiarity with other channels (Google, affiliate, etc.)
• Strong analytical mindset—comfortable building attribution models and interpreting complex datasets
• Demonstrated ability to lead creative-driven growth strategies (not just media buying)
• “Growth hacker” mentality: highly experimental, innovative, and constantly testing new approaches
• Experience managing high spend and scaling efficiently

Benefits

• equity
• low deductible health plans
• flexible time away and family leave programs