Director / Senior Director, Demand Generation and Integrated Marketing at Appdome | San Francisco, CA

Appdome

Director / Senior Director, Demand Generation and Integrated Marketing

San Francisco, CA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end demand generation to fuel pipeline and revenue growth through multi-channel campaigns.

Own end-to-end demand generation strategy across digital, content, events, ABM, and partnerships.
Must-have: 8+ years of multi-channel demand-gen experience with proven pipeline impact.
Standout: High-visibility role shaping revenue through strategic programs.

Job Description

Responsibilities

Own end-to-end demand generation strategy, from awareness through conversion and pipeline acceleration
Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
Collaborate closely with Sales, Product Marketing, Content, and RevOps to align messaging, targeting, and goals
Build and manage campaign frameworks, timelines, and budgets
Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
Optimize marketing automation, lead scoring, nurturing, and attribution models
Test and iterate continuously—messaging, channels, offers, and creative
Ensure consistent brand and narrative across all touchpoints

Requirements

8+ years of experience in demand generation, integrated marketing, or growth marketing
Proven track record of driving pipeline and revenue through multi-channel campaigns
Strong understanding of the full B2B or B2C funnel (depending on your org)
Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Highly analytical mindset with comfort using data to inform decisions
Excellent project management and cross-functional collaboration skills
Strong communication skills—able to translate strategy into action
Comfortable balancing big-picture thinking with hands-on execution

Preferred

Experience with ABM strategies and tools
Familiarity with paid media and performance marketing
Experience scaling demand gen programs in a high-growth environment
Background in security industry or target market

Benefits

Competitive compensation with bonus and equity
High visibility role with direct impact on revenue growth
Opportunity to shape and scale a mission-critical function
Comprehensive benefits and professional development opportunities
Health, dental, and vision insurance
401(k)
Paid time off and holidays

Appdome

3.5 Glassdoor

Appdome protects mobile apps, APIs, and digital identities from fraud, bots, malware, and account takeover attacks.Trusted by global enterprises, Appdome delivers automated, zero-touch mobile defenses powered by Agentic AI.Follow Appdome for research-driven insights on mobile fraud, malware, account takeovers, and AI-powered app defense.

Founded in 2012

Redwood City, California, USA

163 employees

www.appdome.com

60% recommend to a friend

73% CEO approval