Responsibilities

• Go-to-Market Leadership
• Own the end-to-end GTM process for new product launches and key feature enhancements.
• Guide customer segmentation, persona development, and campaign targeting strategies.
• Develop frameworks and tools that elevate the sales enablement function (e.g., messaging guides, battlecards, pitch decks).
• Support customer lifecycle strategies and contribute to retention-focused campaigns.
• Market Intelligence & Insights
• Lead competitive analysis and synthesize insights to inform product positioning and differentiation.
• Champion the voice of the customer and surface market trends that inform roadmap and campaign planning.
• Leadership & Team Development
• Lead and mentor a team of product marketers.

Requirements

• At least 10 years of experience in product marketing, marketing strategy, or proposals, including 3–5 years in a leadership role.
• Bachelor’s Degree in Marketing, Business, Communications or related field. Masters preferred.
• Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred.
• Proven ability to lead and scale high-performing teams.
• Experience working cross-functionally with Sales, Product, and Customer Success teams to execute strategic initiatives.
• Strong communicator with demonstrated success in messaging, positioning, and go-to-market planning.
• Exceptional organizational and project management skills; comfortable leading through ambiguity and shifting priorities.
• Data-driven mindset, with strong analytical skills.

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture