Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
2 hrs ago
Director, Product Marketing (IVP)
Houston, TX (Remote)
$168K/yr – $277K/yrDirector/Executive7+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own bundled product messaging and GTM readiness for a multi-product platform, with a focus on a cohesive energy/smart home/security story and measurable launch outcomes.
- Integrated product narrative: align bundled messaging to drive a single, clear offer instead of separate pitches.
- Launch readiness: own go-to-market processes for new products, including positioning, enablement, channel briefs, and measurement.
- Competitive & market intelligence: maintain a live view of positioning to inform product and channel decisions.
Job Description
Own bundled product messaging across energy, smart home, and security to drive a cohesive offer and conversion.
- Integrated product narrative: align messaging across the bundle to avoid three separate pitches and improve customer clarity.
- Launch readiness: own GTM processes for new products and features including positioning, enablement, channel briefs, and measurement.
- Competitive & market intelligence: maintain a live view of positioning across energy and smart home to inform product and channel decisions.
Direct Energy Business
Direct Energy Business is part of a leading energy and energy-related services provider that is focused on helping customers make their businesses better. Through energy choice and a suite of innovative products and services, customers can buy less electricity and natural gas and better manage the impact of energy on their budget and operations.We serve approximately 240,000 businesses of all sizes and from all industries across North America. Visit directenergybusiness.com to learn more about how we can help your business navigate the energy opportunities in your area.
Traffic Signals
Monthly Visitors
660.4K
Monthly Google Ads Budget
$81.4K
Traffic Source Mix
Search
31.2%
Direct
60.4%
Referral
6.6%
Social
0.5%
Paid
1.1%
Headcount Trend
Current headcount: ~247
Marketing Team
Marketing Team Size
7 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
