Responsibilities

• Own strategy, execution, and performance of Affiliate Marketing, SEO, AEO/GEO, CRM & Email, and App Push Notification programs.
• Drive measurable growth in traffic, new customer acquisition, and retention metrics across managed channels
• Lead the evolution of SEO into AI-driven search (AEO/GEO) — ensuring Walmart Business content surfaces prominently in AI-generated answers and generative search experiences.
• Build and optimize CRM journeys and segmentation strategies that convert, retain, and expand buyer relationships.
• Develop and scale push notification programs for the Walmart Business app that drive meaningful re-engagement and purchase frequency.
• Own overall traffic and acquisition health reporting, in collaboration with Analytics — diagnosing anomalies, surfacing root causes, and directing corrective action.
• Establish a rigorous daily-cadence metric monitoring culture; ensure issues are identified and escalated within appropriate time
• Provide accurate, channel-level inputs to business forecasting and planning cycles.
• Partner with Finance and Analytics to build dashboards and attribution models that give a trustworthy view of acquisition economics.
• Cross-Functional Partnership
• Partner cross-functionally with Product, Engineering, Site, Merchandising, to align growth with business priorities.

Requirements

• Education: Bachelor’s degree in Economics, Business, or a related field required; MBA or equivalent advanced degree preferred.
• Experience: 12+ years of progressive digital/growth marketing experience, with at least 3-4 years in a leadership role managing multi-disciplinary teams.
• Ecommerce Fluency: Deep ecommerce experience — comfortable living on daily metrics, understanding conversion funnels end-to-end, and operating at the rapid pace of online retail.
• Channel Expertise: Demonstrated expertise in two or more of: SEO/AEO/GEO, Affiliate, CRM/Email, or App Push Notifications — with measurable results to show for it.
• Analytical Rigor: Expert ability to diagnose traffic and acquisition anomalies, build business cases from data, and translate metrics into strategic recommendations.
• Forecasting: Experience providing channel-level inputs to revenue forecasts and annual planning cycles.
• Media Collaboration: Proven track record of partnering with paid media teams (SEM, Display, Paid Social) to drive full-funnel acquisition strategies.
• Executive Presence: Comfortable presenting to C-suite and senior VP audiences; able to distill complexity into clear, compelling narratives under pressure.
• Cross-Functional Leadership: Experience thriving in matrixed environments, aligning stakeholders across Product, Finance, Sales, and Category Management.
• AI-First Mindset: Active user of AI tools; able to champion AI adoption within a team and redesign workflows around it.
• Change Leadership: Proven ability to lead teams through organizational change and ambiguity with composure and clarity.

Preferred

• Experience in B2B or marketplace ecommerce environments.
• Experience with AI-powered search (Google SGE/AI Overviews, ChatGPT) and GEO/AEO strategies.
• Experience with eCommerce Affiliate program, B2B affiliates, Impact platform
• Experience with multi-brand or omnichannel retail ecosystems.
• Proficiency in enterprise analytics tools (Looker, GA4, Tableau).
• Proficiency in forecasting spend and traffic
• Prior experience at a top-tier retailer, marketplace, or high-growth brand.