Director of Performance Marketing at Health-E Commerce | USA | $150K/yr – $180K/yr

Health-E Commerce

Director of Performance Marketing

USA (Remote)

$150K/yr – $180K/yrSenior Level8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the paid media function end-to-end, balancing a multi-channel budget with data-backed decisions, while owning SEO/AEO strategy and agency partnerships to shape technical priorities, content targets, and incremental revenue testing.

Growth & Operations: Build and lead the paid media team; forecast budgets and report performance to leadership.
Channel Optimization: Own iROAS-focused media planning across paid search, social, video, and influencer channels; run tests to expand reach and efficiency.
Strategic Partnerships: Manage agency relationships, guide content/keyword strategy with the agency, and coordinate with product for technical updates.

Job Description

Responsibilities

Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
Partner closely with product to manage plan and execution of technical updates
Own channel-level forecasting, budget planning, and performance reporting
Identify new channel opportunities and run structured tests to expand reach and efficiency
Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels

Requirements

Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
Proven track record managing significant media budgets ($15M+) in a B2C environment
Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
Working knowledge of SEO/AEO best practices and experience managing agency relationships
Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
Experience managing, mentoring, and developing direct reports
Excellent communication skills; able to present complex performance data to non-technical stakeholders
Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Benefits

Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Professional development including certification support & leadership coaching
Mental Health resources
100% remote within the United States
Must be able to work EST hours

Health-E Commerce

4.2 Glassdoor

FSAstore.com and HSAstore.com help everyday consumers and partners benefit better from their tax-free health benefits. With the largest selection of guaranteed FSA and HSA eligible products, intuitive educational resources and more, the two e-commerce platforms are streamlining the intersection of healthcare accounts, technology, and personal finance.

Founded in 2010

Dallas, Texas, USA

174 employees (32 in marketing)

Health-Ecommerce.com

83% recommend to a friend

91% CEO approval