Responsibilities

• Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
• Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
• Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
• Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
• Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
• Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
• Partner closely with product to manage plan and execution of technical updates
• Own channel-level forecasting, budget planning, and performance reporting
• Identify new channel opportunities and run structured tests to expand reach and efficiency
• Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels

Requirements

• Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
• Proven track record managing significant media budgets ($15M+) in a B2C environment
• Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
• Working knowledge of SEO/AEO best practices and experience managing agency relationships
• Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
• Experience managing, mentoring, and developing direct reports
• Excellent communication skills; able to present complex performance data to non-technical stakeholders
• Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours