Responsibilities - Own paid social & native display advertising for the Home Services vertical - Build and scale Buyerlink’s paid social capability - Own channel economics and investment - Build a rigorous experimentation program - Strengthen measurement and attribution - Integrate AI into the paid media workflow - Lead cross-functional execution - Own paid social and native advertising strategy for Buyerlink’s Home Services vertical, with Meta as the primary platform. - Build, launch, manage, and optimize campaigns across Facebook, Instagram, native, display, and emerging social platforms. - Increase qualified lead volume while improving CPL, CAC, ROAS, lead acceptance, contact rates, revenue, and margin contribution. - Create a disciplined testing program across creative, audiences, offers, landing pages, bidding, campaign structure, categories, and markets. - Partner with Creative, Product, Analytics, Engineering, Sales, Finance, and Home Services leadership to align media strategy with business priorities. - Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality. - Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed. - Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink. - Share clear performance insights, risks, recommendations, and investment plans with senior leadership.