Responsibilities

• Work with leadership and the broader marketing team to develop the strategy for the portfolio marketing to leaders in C- and D-suite levels at targeted health system accounts.
• Work with leadership to identify and build marketing strategy around emerging organized customers, and lead a team of downstream marketers focused on emerging opportunities for the portfolio.
• Lead a team of marketers to oversee the development and execution of personal promotion tactics/resources/assets.
• Lead the development of digital marketing and communications strategies to support the portfolio business.
• Lead tactical planning for portfolio promotion to health systems leaders, ensuring the commercial strategies, product positioning, and messaging are effectively integrated into the digital and personal promotional tactics and assets.
• Develop, track, analyze, and communicate performance metrics to determine the efficacy of health system initiatives.
• Vet new vendor capabilities to ensure their ability to deliver the marketing needs within the ecosystem.
• Provide day-to-day oversight of various external agency partners and manage the budget.
• Lead material review committee meetings for approval of promotional assets.
• Ability to manage and prioritize strategies, initiatives, and workload proactively in a fast-paced, entrepreneurial environment.

Requirements

• Bachelor’s Degree business administration or field as outlined in the essential duties.
• 12+ years of Marketing experience.
• 5+ years of direct leadership experience, including hiring, coaching and developing talent.
• Excellent written and verbal communication skills and significant cross-functional collaboration experience.
• Ability to develop a strategy through expert understanding of market and industry.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Authorization to work in the United States without sponsorship.

Preferred

• Master’s Degree business administration or field as outlined in the essential duties.
• Experience with Veeva CRM platform.
• Experience with a Digital Experience System (Sitecore or Adobe Experience Manager preferred).
• Diagnostic/device/pharmaceutical marketing, sales, and/or healthcare marketing experience.
• Demonstrated ability to present to and influence senior leadership (VP level).