Responsibilities

• Own New Market Launch Strategy
• Lead the end-to-end marketing strategy for every new VASA market.
• Responsibilities include:
• Develop comprehensive market launch plans from site acquisition through the first 12 months after opening
• Develop a Market Launch Playbook that captures best practices, timelines, partnership strategies, media plans, event templates, communication cadences, and post-opening growth tactics after every opening. Each new club should make the playbook smarter, creating a repeatable engine that accelerates future launches.
• Build scalable launch playbooks that can be replicated across future markets
• Coordinate launch timelines across Marketing, Operations, Sales, Real Estate and executive leadership
• Identify launch risks and proactively solve issues before they impact performance
• Create executive launch scorecards and communicate market readiness across the organization
• Ensure all marketing initiatives are launched accurately and on schedule

Requirements

• 8-10+ years of experience in field marketing, growth marketing, retail marketing, new market development or experiential marketing
• Experience launching multiple brick-and-mortar locations
• Proven success driving customer acquisition in new markets
• Experience leading cross-functional initiatives involving Marketing, Operations and Sales
• Strong project management and organizational skills
• Exceptional communication and executive presentation skills
• Experience managing budgets and external partners
• Willingness to travel regularly to support market launches
• Preferred Experience with: Multi-unit retail Fitness Restaurants Consumer brands Franchise organizations Hospitality Health & wellness

Preferred

• Experience with: Multi-unit retail Fitness Restaurants Consumer brands Franchise organizations Hospitality Health & wellness

Benefits

• All employees receive two complimentary gym memberships-one for themselves and another to give away-plus 401k options.
• Additional benefit packages are available for employees who work 30+ hours per week.
• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits