Director, Member Engagement Marketing at Modern Health | USA | $145K/yr – $213K/yr

Modern Health

Director, Member Engagement Marketing

USA (Remote)

$145K/yr – $213K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead member marketing strategy and lifecycle campaigns at scale, owning multi-channel journeys, analytics, and team growth in a health-focused consumer business.

Must-have: End-to-end lifecycle ownership and omni-channel campaigns with CRM/automation proficiency
Standout: 10+ years in lifecycle/engagement marketing with leadership and AI-powered tools

Job Description

Responsibilities

Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages
Develop and evolve omni-channel member campaigns (email, push, SMS, in-app) grounded in behavioral science and audience segmentation
Build and optimize automated consumer journeys using modern CRM/marketing automation platforms (e.g., Customer.io, Braze, Iterable)
Leverage AI-powered tools to accelerate personalization, improve segmentation, and scale content production — and help your team build fluency in using these tools effectively
Define and track member engagement KPIs; use data to continuously test, learn, and improve campaign performance
Partner with product and clinical teams to translate new offerings into compelling member-facing campaigns
Recruit, develop, and retain a high-performing member marketing team; establish clear roles, operating rhythms, and a culture of accountability and growth
Apply behavioral science principles to reduce drop-off in enrollment funnels and sustain long-term program engagement
Support market expansion and new product launches with integrated member marketing strategies

Requirements

10+ years of marketing experience with significant time in consumer/member-facing lifecycle or engagement marketing roles, ideally in digital health, wellness, or benefits
Proven team leadership: you've hired, structured, and grown marketing teams and know how to develop talent while maintaining executional excellence
Deep expertise in CRM, marketing automation, segmentation, and personalization — you've built and managed complex consumer journeys, not just campaigns
Demonstrated results driving member or consumer acquisition, activation, and engagement metrics
Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale
Experience applying behavioral science or motivational frameworks to marketing tactics
Comfortable operating in a data-driven environment; you can define success metrics and tell the story behind the numbers
Experience navigating platform migrations, or significant operational change is a plus
Background in B2C healthcare, mental health, or employee benefits strongly preferred

Preferred

Experience navigating platform migrations, or significant operational change is a plus
Background in B2C healthcare, mental health, or employee benefits strongly preferred
Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale

Benefits

Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Flexible Time Off
Company-wide Collective Pause Days
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development Stipend

Modern Health

3.1 Glassdoor

Modern Health is the comprehensive global mental health solution offering employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs - all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. Modern Health empowers companies to help all their employees be the best version of themselves and believes in meeting people wherever they are in their mental health journey.Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.

Founded in 2017

San Francisco, California, USA

901 employees (20 in marketing)

www.modernhealth.com

45% recommend to a friend

42% CEO approval