Director of Marketing

Birmingham, AL (On-site)

$60K/yr – $70K/yrDirector/Executive6+ years expPart time

Posted 3 days ago

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Job Description

Responsibilities

  • The Director of Marketing serves as a strategic leader responsible for shaping and amplifying the theatre’s public presence while driving earned and contributed revenue across all lines of business.
  • This role blends creative vision with data-informed decision-making to position the organization as an essential cultural asset within the community.
  • By guiding cohesive messaging, cultivating meaningful relationships, and stewarding the brand experience across touchpoints, the Director ensures that marketing efforts not only attract and retain audiences but also support education programs, donor engagement, partnerships, and ancillary income streams.
  • Ultimately, this leader connects storytelling to mission and revenue, aligning marketing initiatives with organizational goals to sustain growth, expand access, and deepen community impact.

Requirements

  • Bachelors degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields
  • 6-8+ years in a leadership marketing position or similar organizational experience
  • Exceptional communication and organizational skills as well as the ability to lead and work under pressure
  • Strong computer skills (Excel, Microsoft Office)
  • Advanced knowledge of Google Adwords, Google My Business, Social Media Platforms, Basic Photoshop, photography
  • Ability to work a flexible work schedule including night and weekends
  • Experience managing creative project teams
Red Mountain Theatre logo

Red Mountain Theatre

4.2 Glassdoor

To create powerful theatre experiences that enrich, educate and engage audiences – nourishing the human spirit, fostering valuable life skills and cultivating a deeper sense of community.

Founded in 1979
Birmingham, Alabama, USA
75 employees (26 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
46.3%
Direct
32%
Referral
5%
Social
12.2%
Paid
3.7%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
13 (17% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

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