Director of Marketing

New Brunswick, NJ (On-site)

$75K/yr – $250K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own field team leadership and territory execution to consistently generate and convert leads while building a high-energy, coachable squad.

  • Team Ownership: Recruit, onboard, train, and retain field marketing reps and brand ambassadors, with ongoing coaching and performance management.
  • Field Execution: Plan territories, schedules, and daily operations to hit lead targets and ensure quality handoffs to sales.
  • Measurement and Growth: Track pipeline metrics, adjust tactics, and partner with sales to optimize conversions and coverage.

Job Description

  • Recruit, hire, onboard, and retain a high-performing team of field marketing representatives and brand ambassadors.
  • Train and coach the team on outreach techniques, scripting, objection handling, and brand messaging, both in the field and in regular training sessions.
  • Set, manage, and consistently hit daily, weekly, and monthly lead and appointment generation goals.
  • Plan and assign territories, routes, and schedules to maximize coverage and results.
  • Run daily huddles, field ride-alongs, and ongoing performance coaching.
  • Track, analyze, and report on team metrics such as leads generated, appointments set, lead quality, and cost per lead, then adjust tactics to improve.
  • Partner closely with the sales team to ensure lead quality and a smooth lead-to-appointment handoff.
  • Build morale, energy, and retention within a fast-paced field environment.
  • Manage the team budget, track compensation and incentives, and plan staffing needs.
  • Represent Presidential Exteriors in the community and at local events.
  • Strong sense of ownership and accountability.
  • A motivator who builds trust and a winning culture across the team.
  • Highly organized and adaptable, able to manage multiple territories and priorities.
  • Experience leading a field marketing, direct sales, outside sales, or in-person lead generation team (home improvement or remodeling a strong plus).
  • A proven track record of hitting lead generation or sales targets and managing a team to its goals.
  • Strong recruiting, training, and coaching skills, with a real ability to develop people and keep them motivated.
  • Comfort working in the field and outdoors, with a schedule that includes some evenings and weekends.
  • A data-driven mindset, able to read performance numbers and act on them.
  • Excellent communication, motivation, and leadership skills.
  • High energy, resilience, and a positive, goal-oriented attitude.
  • A valid driver's license and reliable transportation for travel across territories.
  • Comfort using CRM and lead-tracking tools (Salesforce or improveit360 experience a plus).
  • Competitive Compensation: Base salary within the range listed above, plus performance-based bonuses tied to team results.
  • Full Benefits: Medical, dental, and vision coverage, plus a 401(k) with company match.
  • Generous Time Off: Up to 4 weeks PTO annually, plus paid parental leave.
  • Growth and Development: Leadership conferences, ongoing development, and real opportunities for advancement.
  • Culture and Perks: A fun, energetic, supportive team environment, wellness initiatives, quarterly team events, and incentive travel, including an annual company-paid trip to Mexico.
Presidential Exteriors logo

Presidential Exteriors

Looking for a fresh start with a bright future? Welcome to Presidential Exteriors, where your window of opportunity truly awaits.We take pride in offering competitive pay, comprehensive benefits, and clear paths for growth. At Presidential, we invest in our people — providing continuous training, hands-on coaching, and career advancement opportunities designed to help every team member reach their full potential.As a licensed exterior remodeling company in Virginia and Maryland, we’re a one-stop solution for homeowners seeking exceptional craftsmanship and award-winning products. From roofing and siding to windows and doors, our mission is simple: to make every house a Presidential Home.Join a team that’s building more than homes — we’re building careers, culture, and community.

Founded in 2015
Rockville, Maryland, USA
115 employees (41 in marketing)

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
27.8%
Direct
48.3%
Referral
6.6%
Social
15.6%
Paid
1.4%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
37 (32% of company)