Responsibilities

• Lead and develop a high-performing Marketing Operations team spanning funnel operations, campaign operations, journey orchestration, marketing technology, and process/workflow optimization.
• Own the operating model and roadmap for marketing operations, balancing near-term execution with scalable capabilities, clear governance, and continuous improvement.
• Design and optimize end-to-end funnel processes, including intake, lead and account management, scoring, routing, lifecycle progression, Sales handoff, and feedback loops.
• Set the strategy and governance for the marketing technology ecosystem, including marketing automation, CRM integrations, audience activation, data quality, and workflow tooling.
• Partner with Marketing, Sales/Revenue Operations, Product, Engineering, Finance, and regional teams to align priorities, dependencies, service levels, and business outcomes.
• Use automation and AI thoughtfully to improve campaign velocity, operational efficiency, decision quality, and stakeholder self-service while maintaining appropriate controls.
• Establish performance visibility for operational health, including funnel conversion, execution quality, process adoption, data integrity, and time-to-value.
• Translate complex operational and technical topics into clear recommendations for senior leaders and secure alignment on trade-offs and investment.

Requirements

• 10+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related discipline, including experience leading teams.
• Proven experience owning marketing automation and CRM ecosystems and the processes that connect them to the broader go-to-market engine.
• Experience leading funnel management, campaign operations, lifecycle/journey orchestration, and cross-functional operating model improvements.
• Demonstrated ability to manage complex, multi-quarter programs, vendor relationships, prioritization, and executive communication.
• Working knowledge of platforms such as Salesforce, Marketo or equivalent marketing automation, analytics/BI, data enrichment, and workflow automation tools, and AI Tools such as Claude and ChatGPT.

Preferred

• Experience in a high-growth B2B SaaS or similarly complex global marketing environment preferred.