Responsibilities

• Build and own an attribution model capturing AM pipeline, revenue, multi-touch journeys and source-to-close across channels.
• Architect marketing and revenue tech stack including Salesforce, HubSpot, LeanData, Outreach, Contentful, Snowflake, Influ2, Apollo, AI BDR tools, Pendo, Twilio Segment, PowerBI, Scoop Analytics, ReTell AI, Gong, Cvent, and more.
• Design and operationalize AI-powered BDR infrastructure for inbound routing, outbound sequencing via Apollo and Outreach, ReTell AI call integration, and clean engagement data flowing back into Salesforce.
• Build out Twilio Segment as foundation for collection/structure/activation of platform engagement data from Denticon, Cloud 9, and Apteryx.
• Ensure operational readiness for PLG motion via data schema, in-app trigger mapping, product-to-sales handoff design, and gap analysis.
• Replace dashboards with live reporting that drives decisions, including a recommendation, risk flag, or clear so-what for leadership.
• Own the operational backbone of tier one and tier two product launches — UTM architecture, attribution setup, dashboard SLAs, campaign operations timelines, and post-launch reporting cadence.
• Manage, develop, and build capability in the Marketing Ops team with clear ownership areas and structured development plans.
• Systematically eliminate manual processes across Marketing Operations; audit, prioritize, and implement automation opportunities continuously.

Requirements

• 10-12 years of progressive marketing operations experience in B2B SaaS or technology, including at least 3 years in a leadership role
• Hands-on fluency with AI and automation tools applied to marketing — including experience with generative AI platforms (e.g., Claude, ChatGPT, CoPilot)
• Deep expertise in marketing automation platforms (Marketo, HubSpot, or equivalent) and Salesforce CRM
• Strong analytical capabilities with experience building multi-touch attribution models, AI-enhanced funnel reporting, and executive-facing dashboards; proficiency with BI tools such as Tableau or Looker is a strong plus
• Proven ability to partner with Sales and Revenue Operations to align marketing programs to pipeline metrics, improve lead-to-opportunity conversion, and reduce time-to-close through smarter data and faster handoff processes
• A genuine AI-curious mindset — you stay current on emerging marketing technology, you experiment before you theorize, and you actively coach others to work smarter through technology rather than around it
• Demonstrated experience managing and developing a team; able to translate organizational strategy into individual-level priorities, create development pathways, and hold people accountable to outcomes without micromanaging
• Exceptional project management and prioritization skills; comfort managing multiple high-complexity initiatives in parallel in a fast-paced environment where speed, adaptability, and precision are all required simultaneously

Preferred

• Experience with Product Led Growth (PLG) motions
• Experience with AI-enabled marketing workflows beyond core requirements
• Proficiency with BI tools Looker or Tableau is a strong plus (explicitly noted in requirements)

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or Vacation
• Sick Time
• Employee Well-Being program
• 11 paid holidays
• Volunteer Time Off
• Employee Referral program
• Additional perk and voluntary benefit programs