Responsibilities

• Own and evolve the Marketing Operations strategy and operating model, balancing day-to-day execution with scalable process design and long-term platform roadmap.
• Oversee the MarTech stack at Contentful to ensure tools and technologies are integrated, adopted, and used efficiently and strategically.
• Manage the technical and operational aspects of key marketing systems used to capture, generate, route, nurture, and report on leads.
• Improve marketing data foundations and hygiene across systems: lifecycle stage definitions, campaign and UTM governance, field standards, enrichment strategy, sync quality, and reporting consistency.
• Own end-to-end lead management processes including routing, scoring, and follow-up workflows; ensure operational excellence across SLAs, exceptions, and continuous optimization.
• Drive ongoing optimization of Marketo including lifecycle architecture, nurture operations, segmentation, templates, deliverability practices, and campaign QA.
• Partner with Demand, Growth, and Web teams to operationalize high-performing acquisition and conversion experiences, ensuring seamless handoffs and measurement from first touch through pipeline and revenue.
• Further operationalize Qualified (conversational marketing) experiences leveraging additional AI functionality and ensure routing, meeting conversion, and downstream reporting are instrumented end-to-end.
• Stay current on emerging AI capabilities across marketing operations and the broader MarTech ecosystem, evaluating and operationalizing AI-enabled features and tools to streamline workflows, enhance targeting/segmentation and personalization, improve data quality and reporting/insight generation, and accelerate experimentation.
• Establish and maintain a strong reporting and insights cadence—connecting program and channel performance to funnel conversion, pipeline contribution, and efficiency metrics.