Director of Marketing at Maimone Legal PLLC | Pompano Beach, FL | $80K/yr – $100K/yr

Maimone Legal PLLC

Director of Marketing

Pompano Beach, FL (On-site)

$80K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel demand and brand marketing for a high growth legal practice, driving strategy, people leadership, and a data-driven bake-off that links ads, content, events, CRM, and sales intake to measurable growth.

Lead and manage teams, freelancers, agencies, and vendors to execute integrated marketing plans.
Own channel mix and optimization across Google/Meta/YouTube ads, email, landing pages, and organic initiatives to improve lead quality and ROI.

Job Description

Responsibilities

Develop and execute comprehensive marketing strategies aligned with company growth goals.
Lead and manage the marketing department, including internal staff, freelancers, agencies, and vendors.
Establish marketing KPIs and monitor performance across all channels.
Create quarterly and annual marketing plans.
Manage marketing budgets and allocate resources effectively.
Oversee Google Ads, Meta Ads, YouTube Ads, email marketing, and organic marketing initiatives.
Monitor campaign performance and optimize for lead quality, cost per lead, conversion rates, and ROI.
Coordinate landing page development and conversion optimization efforts.
Analyze marketing data and provide actionable recommendations.
Manage content creation across social media, video, blogs, podcasts, webinars, and email campaigns.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
Minimum 5 years of marketing leadership experience.
Experience managing multi-channel marketing campaigns.
Strong understanding of digital advertising platforms including Google Ads and Meta Ads.
Experience managing teams, agencies, and vendors.
Excellent project management and organizational skills.
Strong analytical and reporting abilities.
Exceptional written and verbal communication skills.

Preferred

Experience in legal services, professional services, healthcare, financial services, or other lead-generation-focused industries.
Experience with CRM platforms such as HubSpot, Salesforce, Go High Level, or similar systems.
Experience managing webinar and event marketing campaigns.
Familiarity with SEO, website management, and conversion rate optimization.

Benefits