Responsibilities

• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
• Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Develop and implement retailer intensification strategies that drive awareness and sales
• Promote platform program opportunities to, and foster relationships with key retail partners
• Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
• Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
• Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
• Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives
• Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use

Requirements

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically