Assistant Director of Marketing at Ivy Tech Community College | Sellersburg, IN

Ivy Tech Community College

Assistant Director of Marketing

Sellersburg, IN (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the social content engine for admission and retention, turning student persona insights into multi‑channel campaigns and pages, with CRM nurture, analytics, and cross‑team collaboration.

Brand social content creation focused on prospective students, parents, and continuing students.
Own the social content calendar, platform optimization, and enrollment/retention campaigns across multiple channels.
Translate analytics into targeted, personalized campaigns and nurture journeys while coordinating events and campus pages.

Job Description

Develop brand social media content (writing, photography, videography, basic graphic design) focused on the prospective student and parent audience as well as continuing students.
Coordinate and assist with developing creative concepts and strategies to encourage user engagement across the board and drive enrollment and retention goals.
Create and curate marketing content specifically optimized for social media across multiple platforms including Facebook, Instagram, YouTube, Snapchat, TikTok, LinkedIn, etc.. Content will include, but not be limited to photos, gifs, infographics, captions, podcasts and short videos. Identify opportunities for social media platform expansion.
Curate admission and retention social media calendar.
Contribute to design and development of admission and retention web pages and development of innovative methods for presenting web-based information.
Photograph and/or video college activities and events for admission and retention marketing and communications purposes.
Oversee Communications and Development Specialist position.
Assist in coordination of admission and retention marketing and communications efforts on behalf of both prospective and continuing student populations.
Use project management software as well as techniques and skills to ensure effective management and timely delivery of materials.
Contribute to the comprehensive admission and retention marketing plan to support recruitment and enrollment goals of the college. Translate and leverage marketing data and analytics to inform, segment, personalize and optimize campaign strategy. Maintain documentation and campaign calendars.

Bachelor's degree required
CRM experience
Social media and internet savvy
Familiarity/experience with Facebook, LinkedIn, Instagram, Snapchat, Tiktok, digital photography/videography, Canva, Microsoft Office, Adobe Creative Suite
Proven ability to prioritize complex projects, managing and meeting deadlines and deliverables

Supervisory experience preferred

Health & Wellness
Multiple medical plan options paired with a Health Savings Account with a generous employer contribution
Dental plan with no-cost preventive services and coverage for orthodontia
Vision plan with low-cost exams and allowances for glasses or contact lenses
Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources
Wellness program with opportunities to earn $250 in Wellness Rewards
Flexible Spending Accounts for healthcare (limited purpose) and dependent care
10% employer retirement contribution, fully vested after two years
Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage
Short-term and long-term disability benefits

Ivy Tech Community College

Ivy Tech Community College is the state’s largest public postsecondary institution and the nation’s largest singly accredited statewide community college system. Ivy Tech has over 40 locations throughout Indiana. It serves as the state’s engine of workforce development, offering affordable degree programs and training that are aligned with the needs of its community along with courses and programs that transfer to other colleges and universities in Indiana. It is accredited by the Higher Learning Commission and a member of the North Central Association.

Founded in 1963

Indianapolis, Indiana, USA

9.7K employees (138 in marketing)

www.ivytech.edu