Responsibilities

• Translate enrollment priorities, school strengths, curriculum insights, and community stories into campaigns, content themes, and communications.
• Own and manage the marketing calendar across organic social, ads, blog posts, LinkedIn, website content, email, admissions materials, events, directories, and community communications.
• Lead a monthly storytelling working group with the two Associate Directors of Admissions to review faculty-submitted assets, discuss upcoming curriculum themes and school moments, and plan the marketing calendar.
• Include Heads of Division as needed to ensure curriculum-based storytelling is accurate, developmentally appropriate, and aligned with program priorities.
• Ensure all marketing reflects the schools’ warmth, academic intentionality, community spirit, and brand standards.
• Own and manage both school websites as primary enrollment and brand storytelling tools.
• Regularly update website content, including admissions pages, open houses, tours, community events, program highlights, landing pages, school news, inquiry pathways, calls to action, and registration links.
• Receive and action school-specific content updates from Associate Directors and admissions calendar or event updates from the Assistant Director of Enrollment Management.
• Manage GA4 and Google Search Console/Webmaster Tools to monitor website performance, search visibility, indexing issues, traffic trends, and conversion behavior.
• Own the website product roadmap for both schools, identifying and prioritizing improvements to content, navigation, UX, SEO/AEO, landing pages, inquiry pathways, conversion points, integrations, and family-facing functionality.

Website Management & Optimization

• Own and manage both school websites as primary enrollment and brand storytelling tools.
• Regularly update website content, including admissions pages, open houses, tours, community events, program highlights, landing pages, school news, inquiry pathways, calls to action, and registration links.
• Receive and action school-specific content updates from Associate Directors and admissions calendar or event updates from the Assistant Director of Enrollment Management.
• Manage GA4 and Google Search Console/Webmaster Tools to monitor website performance, search visibility, indexing issues, traffic trends, and conversion behavior.
• Own the website product roadmap for both schools, identifying and prioritizing improvements to content, navigation, UX, SEO/AEO, landing pages, inquiry pathways, conversion points, integrations, and family-facing functionality.
• Ensure website inquiry forms feed correctly into the CRM, coordinating with the Assistant Director of Enrollment Management on integration issues.
• Monitor Ravenna, HubSpot, and website data connections daily to ensure lead data is flowing accurately across systems.

Marketing Campaigns, Channels & Visibility

• Own and execute marketing strategy across paid and organic channels, including Google Ads/PPC, paid social, SEO, AEO, social media, retargeting, email marketing, print, OOH, Niche, directories, traditional press, influencer/ambassador engagement, visibility partnerships, and campaign support.
• Manage automated email drip campaigns and develop ad hoc marketing emails, including copy, creative direction, layout, visuals, and calls to action, to support inquiry nurturing, event attendance, admissions engagement, and movement through the admissions funnel.
• Serve as the day-to-day point of contact for external marketing partners, coordinating campaign strategy, messaging, creative direction, timelines, deliverables, asset requests, revisions, approvals, landing page content, print/OOH assets, and brand guidance.
• Support school participation in community events by coordinating needed marketing collateral, signage, promotional materials, digital assets, Niche/directory/calendar listings, and channel activations before, during, and after the event.
• Manage traditional press relationships and visibility partnerships, including local media outreach, school announcements, event promotion, community-interest stories, and approved press materials.