Director, Product Marketing - IV Informatics

USA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive global net-new revenue growth and act as the product expert for IV Informatics infusion, shaping strategy, market development, and KOL/proof-source activity.

  • Own global net-new revenue growth in the IV Informatics infusion space.
  • Coordinate customer requests for new functionality and prioritize with cross-functional teams.
  • Develop competitive analysis and differentiators to support product launches.

Job Description

Responsibilities

  • Serve as the leader and product(s) expert and function as a knowledge resource for strategic market development, key customer engagement, 3 rd party strategic expansion, driving increased long-term category sales, & KOL and proof source development.
  • Ownership of global net new revenue growth in the IV Informatics infusion space. Also, serves as the leader to ensure install base is insulated from competitive threats.
  • Requires the ability to understand, collaborate with and influence key internal corporate stakeholders, including peer marketing, R&D, & operations/production, contract marketing, services and professional services.
  • Clearly articulate product inputs into product design for products that operate in the cloud, in hybrid cloud and follow SaaS and hybrid Saas licensing models, and utilize advanced AI architectures, development and release process for infusion systems products and maintain the product development road map, working under the direction of product leadership to develop requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
  • Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
  • Drives marketing to support sales and clinical support teams through the on-market sales, development and maintenance of various technical marketing collateral including application notes, FAQs, product release notes, user guides, field training presentations, online marketing content and product demos. Including insuring successful product launches for new products and all corresponding product patches.
  • Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
  • Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand global market challenges and requirements.
  • Work on special assignments as they arise

Requirements

  • Bachelor’s degree from an accredited college or university is required; additional consideration for MBA and/or technical undergraduate degree
  • Minimum 5-10 years of medical device software product management experience
  • Recommended 3+ years of IV infusion product management experience
  • Must have intimate knowledge of cloud based medical device informatics development
  • Minimum Qualifications: Must be at least 18 years of age
  • Travel Requirements: Typically requires travel a minimum of 20% of the time
  • Knowledge, Skills & Qualifications: Proven track record of developing and supporting highly technical patient-focused technologies
  • Knowledge, Skills & Qualifications: Excellent verbal and written communication skills, with the ability to adapt and articulate ICU Medical Critical Care value proposition to a variety of decision makers

Preferred

  • MBA and/or technical undergraduate degree (preferred)
  • Additional education or certifications related to medical devices, informatics, or software product management (preferred)
ICU Medical logo

ICU Medical

3.1 Glassdoor

ICU Medical connects patients and caregivers through safe, life-saving, life-enhancing IV therapy systems, software, solutions, and consumables.Since IV therapy is our only business, meeting your IV needs with quality products and consistent supply is our only concern. We are 100% focused on bringing you intuitive, patient-centric IV products and services that provide meaningful clinical differentiation, consistent innovation, and superior value. We design our products to work within your existing workflows to minimize disruption and maximize the time you spend with patients. Together, we help forge the human and emotional connections that enhance clinical experience and are the essence of outstanding quality of care. For more than three decades, we have been dedicated to a singular purpose—improving the safety and efficiency of IV therapy. With the acquisition of Hospira Infusion Systems from Pfizer in 2017, we became the only company to focus exclusively on IV therapy across the continuum of care.Our focus allows us to bring you: > Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization. > The industry’s broadest IV smart pump offering covering large volume, pain management, and ambulatory needs. > IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company. > Significant US IV solutions manufacturing and supply capabilities.

Founded in 2019
San Clemente, California, USA
8.9K employees (277 in marketing)
44% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
96.2K
Traffic Source Mix
Search
47.8%
Direct
42.6%
Referral
7.3%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~8.9K

Marketing Team

Marketing Team Size
215 (2% of company)

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