Responsibilities

• Develop and holistically manage BODYARMOR FLASH IV brand strategy and vision in North America, ensuring alignment with Advanced Hydration’s broader business objectives while maintaining local consumer relevance.
• Manages FLASH IV, the fastest growing rapid rehydration product on the market, and future BODYARMOR innovation. This role will directly drive category volume, share and profit, and will closely monitor changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.
• Lead the articulation and scaling of brand positioning, messaging, and identity to meet the demands of a competitive and dynamic marketplace. Balance short- and long-term priorities while driving accountability and results.
• Communicate priorities and progress clearly to full cross functional team.
• Build ways of working to enable strong 360° marketing execution.
• Continuously challenge the status quo using data, insight, and strong point of view.
• Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.
• Guide the development of omnichannel marketing programs, AI-powered insights, and digital-first strategies to drive engagement and growth.
• Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.
• Partner with commercial teams to drive ROI-positive strategies while balancing brand equity investments and P&L performance targets.