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BODYARMOR Sports Nutrition

BrandQueens, New YorkWebsite

Company Overview

Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE, BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water, antioxidants and NO artificial dyes. POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.
Founded
2011
Headquarters
Queens, New York
Employees
201-500
7.9% decline last 12mo
Marketing Team
76
15% of company

Marketing Team Tenure

Based on 46 marketers at BODYARMOR Sports Nutrition

Median Tenure
2
years
Leader Tenure
2
years
Tenure Distribution
5
<1 yr
29
1-3 yrs
5
3-5 yrs
7
5+ yrs

Overall Headcount Trend

Overall Headcount Trend

Company growth over the last 12 months

Salaries

Job Posting Salary Data

From 1 marketing roles posted in the last 12 months

Typical Salary Range
$169,000$200,000
YEAR
100%
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