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Marketing jobs

7 marketing jobs

3 months ago

Director, Integrated Marketing, Advanced Hydration

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)Full time$169K/yr – $200K/yr

3 months ago

Associate Brand Manager, BODYARMOR

BODYARMOR Sports Nutrition

Atlanta, GA (Hybrid)Full time$93K/yr – $114K/yr

3 months ago

Marketing Director, BODYARMOR SPORTS DRINK

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)Full time$169K/yr – $200K/yr

3 months ago

Brand Manager, Powerade

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)Full time$107K/yr – $139K/yr

3 months ago

Senior Brand Manager, Powerade

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)Full time$140K/yr – $158K/yr

4 months ago

Marketing Director, BODYARMOR FLASH IV and Innovation NAOU

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)Full time$169K/yr – $200K/yr

4 months ago

Marketing Director, BODYARMOR FLASH IV

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)Full time$169K/yr – $200K/yr

All marketing roles in the US

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All marketing roles in the US

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7 jobs

Director, Integrated Marketing, Advanced Hydration

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)

$169K/yr - $200K/yrIn-houseFull-timeDirector/executive8+ years exp.

3 months ago

Associate Brand Manager, BODYARMOR

BODYARMOR Sports Nutrition

Atlanta, GA (Hybrid)

$93K/yr - $114K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

Marketing Director, BODYARMOR SPORTS DRINK

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)

$169K/yr - $200K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 months ago

Brand Manager, Powerade

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)

$107K/yr - $139K/yrIn-houseFull-timeMid level4+ years exp.

3 months ago

Senior Brand Manager, Powerade

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)

$140K/yr - $158K/yrIn-houseFull-timeSenior level6+ years exp.

3 months ago

Marketing Director, BODYARMOR FLASH IV and Innovation NAOU

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)

$169K/yr - $200K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

Marketing Director, BODYARMOR FLASH IV

BODYARMOR Sports Nutrition

Atlanta, GA (On-site)

$169K/yr - $200K/yrIn-houseFull-timeDirector/executive10+ years exp.

4 months ago

BODYARMOR Sports Nutrition

Director, Integrated Marketing, Advanced Hydration

Atlanta, GA (On-site)

$169K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated bottler-focused marketing strategy and local activation for BASN’s Advanced Hydration portfolio.

Own the local-market marketing plan and cross-functional execution across bottlers.
Must-have: 8+ years in integrated/field marketing within a matrixed organization (CPG/beverage preferred).
Standout: Proven ability to influence bottlers/distributors and lead cross-functional campaigns with measurable impact.

Job Description

Responsibilities

Integrated Marketing Strategy & Execution: Develop and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio across multiple bottlers.
Localization of National Strategies: Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
Bottler Communication & Alignment: Lead bottler-facing marketing communication by aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
Bottler & Customer Engagement: Act as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
Local Marketing Opportunities: Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
Cross-Functional Collaboration: Partner with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership teams to deliver integrated plans across all consumer touchpoints.
Budget Management: Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
Campaign Measurement & Reporting: Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
Execution Support: Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

Requirements

Education: Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage industry strongly preferred).
Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
Strong experience working with bottlers, distributors, or franchise partners, with a demonstrated ability to influence execution without direct authority.
Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
Travel: Willingness to travel up to ~50% to support bottler engagement and in-market execution.

Benefits

Impactful Leadership: Lead the marketing strategy for some of the most iconic hydration brands in the world, driving meaningful consumer engagement and business growth.
Collaborative Environment: Work in a highly matrixed, cross-functional team where your ideas and leadership will shape the future of our Advanced Hydration portfolio.
Professional Growth: Gain exposure to national and local marketing strategies, bottler partnerships, and cross-functional collaboration, positioning you for future leadership opportunities.
Competitive Benefits: Enjoy a comprehensive benefits package, including health, wellness, and retirement plans, as well as generous vacation and parental leave policies.
Global Brand Legacy: Be part of a company that has been refreshing the world and making a difference for over 135 years.
Dynamic Work Culture: Thrive in a fast-paced, innovative environment that values diversity, inclusion, and creativity.
Travel Opportunities: Experience diverse markets and communities while supporting bottler engagement and in-market execution.

BODYARMOR Sports Nutrition

3.9 Glassdoor

Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE, BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water, antioxidants and NO artificial dyes. POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.

Founded in 2011

Queens, New York, USA

496 employees (76 in marketing)

www.drinkbodyarmor.com

59% recommend to a friend

45% CEO approval

Traffic Signals

Monthly Visitors

39.9K

Traffic Source Mix

56.6%

Direct

35.9%

Referral

5.2%

Social

Paid

1.1%

Headcount Trend

Current headcount: ~488

Marketing Team

Marketing Team Size

76 (15% of company)

Median Career Experience

14.5 years

Median Tenure

3.8 years

People

Marketing Leadership

Tom Gargiulo

Chief Marketing Officer

At the company for 3 years 5 months

Leah Macko

VP, Brand Marketing - Powerade

At the company for 6 years 11 months

Sara Weaver

VP Marketing BODYARMOR

At the company for 2 years 9 months

Kristen Rumble

VP Brand Strategy and Creative Development

At the company for 7 years

Funding

Total Funding

$36M

Last Raise

$6M

Corporate Round, 8 years ago

Funding History

Aug 2018
Corporate Round • $6M
Dec 2015
Corporate Round
Aug 2015
Corporate Round • $20M

Recent News

BODYARMOR SPORTS DRINK NAMED OFFICIAL HYDRATION PARTNER OF BOYS & GIRLS CLUBS OF AMERICA

Sep 25, 2025 • GlobeNewswire

Powerade partners with more than 35 NIL athletes in campaign for 2025 college football season

Aug 27, 2025 • FOX 10 Phoenix

Make your own electrolyte drink at home using this simple 4-ingredient recipe from a sports nutritionist

Aug 17, 2025 • Business Insider

Responsibilities

Integrated Marketing Strategy & Execution: Develop and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio across multiple bottlers.
Localization of National Strategies: Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
Bottler Communication & Alignment: Lead bottler-facing marketing communication by aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
Bottler & Customer Engagement: Act as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
Local Marketing Opportunities: Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
Cross-Functional Collaboration: Partner with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership teams to deliver integrated plans across all consumer touchpoints.
Budget Management: Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
Campaign Measurement & Reporting: Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
Execution Support: Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

Requirements

Education: Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage industry strongly preferred).
Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
Strong experience working with bottlers, distributors, or franchise partners, with a demonstrated ability to influence execution without direct authority.
Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
Travel: Willingness to travel up to ~50% to support bottler engagement and in-market execution.

Benefits

Impactful Leadership: Lead the marketing strategy for some of the most iconic hydration brands in the world, driving meaningful consumer engagement and business growth.
Collaborative Environment: Work in a highly matrixed, cross-functional team where your ideas and leadership will shape the future of our Advanced Hydration portfolio.
Professional Growth: Gain exposure to national and local marketing strategies, bottler partnerships, and cross-functional collaboration, positioning you for future leadership opportunities.
Competitive Benefits: Enjoy a comprehensive benefits package, including health, wellness, and retirement plans, as well as generous vacation and parental leave policies.
Global Brand Legacy: Be part of a company that has been refreshing the world and making a difference for over 135 years.
Dynamic Work Culture: Thrive in a fast-paced, innovative environment that values diversity, inclusion, and creativity.
Travel Opportunities: Experience diverse markets and communities while supporting bottler engagement and in-market execution.