ESPERION THERAPEUTICS INC

Director, Marketing, HCP Omnichannel Engagement and Execution

Ann Arbor, MI (Remote)

$200K/yr – $250K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Esperion’s HCP digital engagement and omnichannel programs, spanning emails, programmatic media, search, websites, and congress activities.

  • Must-have: strong pharma digital marketing and omnichannel experience.
  • Standout: proven ability to lead cross-functional programs and ensure compliant promotional materials.

Job Description

Responsibilities

  • Develop and execute digital engagement strategy and media plan for HCP audiences
  • Lead digital tactics including Email campaigns
  • Lead digital tactics including Programmatic media
  • Lead digital tactics including Professional brand website
  • Lead digital tactics including Paid and organic search
  • Lead digital tactics including Peer-to-peer 3 rd party programs
  • Lead development of promotional speaker deck and provide oversight of speaker bureau
  • Develop relationships with key opinion leaders and external stakeholders
  • Lead Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings
  • Foster and manage relationships with key professional and patient advocacy organizations

Requirements

  • Bachelor’s degree and 10 years of pharmaceutical or healthcare marketing experience; or equivalent education and experience
  • Experience in the PromoMats system (or equivalent MLR review system) is required
  • Strong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners.
  • Marketing analytics and performance optimization
  • Strong understanding of pharma promotional regulations
  • Exceptional interpersonal and communication skills to effectively drive performance within a highly results driven organization
  • Proven initiative and ability to work independently; demonstrated ability to drive execution of key initiatives in partnership with cross functional stakeholders, and meet all deadlines

Nice To Have

  • MBA or advanced degree
  • Pharmaceutical launch experience
  • Experience in developing and implementing promotional medical education and working with KOLs
  • Congress experience
  • Heart Failure experience

Benefits

  • Esperion is a fully remote based company with a corporate headquarters located in Ann Arbor, MI.
  • the Company offers a competitive salary including a performance-based bonus program and stock-based compensation, a comprehensive benefits package including a 401(k) matching plan and health insurance, and paid time off and holidays.