Responsibilities

• Develop and execute digital engagement strategy and media plan for HCP audiences
• Lead digital tactics including Email campaigns
• Lead digital tactics including Programmatic media
• Lead digital tactics including Professional brand website
• Lead digital tactics including Paid and organic search
• Lead digital tactics including Peer-to-peer 3 rd party programs
• Lead development of promotional speaker deck and provide oversight of speaker bureau
• Develop relationships with key opinion leaders and external stakeholders
• Lead Congress activities, including developing of strategies and tactics to increase awareness of Enbumyst, manage Congress partners, and coordinating KOL meetings
• Foster and manage relationships with key professional and patient advocacy organizations

Requirements

• Bachelor’s degree and 10 years of pharmaceutical or healthcare marketing experience; or equivalent education and experience
• Experience in the PromoMats system (or equivalent MLR review system) is required
• Strong experience in digital and omnichannel pharmaceutical marketing, including media planning, content development, and managing agency partners.
• Marketing analytics and performance optimization
• Strong understanding of pharma promotional regulations
• Exceptional interpersonal and communication skills to effectively drive performance within a highly results driven organization
• Proven initiative and ability to work independently; demonstrated ability to drive execution of key initiatives in partnership with cross functional stakeholders, and meet all deadlines

Nice To Have

• MBA or advanced degree
• Pharmaceutical launch experience
• Experience in developing and implementing promotional medical education and working with KOLs
• Congress experience
• Heart Failure experience

Benefits

• Esperion is a fully remote based company with a corporate headquarters located in Ann Arbor, MI.
• the Company offers a competitive salary including a performance-based bonus program and stock-based compensation, a comprehensive benefits package including a 401(k) matching plan and health insurance, and paid time off and holidays.