Responsibilities

• Lead the digital execution of Wahoo marketing campaigns, translating campaign strategy into clear requirements across web, CRM and other digital touchpoints.
• Partner with product marketing, ecommerce, paid media, content and creative to build integrated digital campaign plans and ensure work moves from brief through launch.
• Translate digital campaign needs into clear creative briefs and requirements, working with internal and external creative teams to ensure assets are tracked, reviewed and delivered against campaign timelines.
• Maintain visibility across digital campaign deliverables, dependencies and deadlines, proactively resolving gaps that could impact launch.
• Ensure the customer experience is cohesive across campaign touchpoints, from the first ad or email through the website and post-purchase experience.
• Own CRM, lifecycle marketing, and customer retention strategy across Wahoo's hardware and software ecosystem.
• Develop segmentation, automation, and personalization programs that improve customer engagement, retention, and repeat purchase behavior.
• Partner with Paid Media and Ecommerce teams to improve customer acquisition and conversion across key channels and experiences.
• Build a culture of experimentation through A/B testing, customer research, and data-driven optimization.
• Establish clear success metrics for growth initiatives, measure impact, and use those learnings to determine where to focus next.

Requirements

• 6-8+ years in digital marketing, growth, lifecycle, ecommerce, product marketing, product management, or related disciplines, with at least 2 years in a leadership role
• You know how to turn a marketing strategy into an executable digital plan and keep cross-functional teams moving from brief through launch.
• You combine strategy with execution. You’re comfortable setting direction while also getting into the work and helping move it forward.
• You have strong analytical instincts. You make decisions with data and know which metrics actually matter
• You’re a clear communicator who can align cross-functional teams around a plan and maintain focus as priorities evolve.
• You have experience managing or mentoring a small team and you lead by raising the quality of the work, not just delegating it
• Familiarity with CRM platforms, ecommerce environments, and digital analytics preferred.

Preferred

• Bonus: experience in sports, fitness, or consumer hardware. You understand the customer because you are the customer.