Director of Marketing and Communications

New York, USA (On-site)

$190K/yr – $220K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Responsible for the organizational oversight and strategic management of PAC NYC's marketing, PR and communications, audience engagement, audience services, accessibility, and events and rentals functions.
  • Implement PAC NYC sales and pricing strategies with a view to engaging diverse audiences and maximizing ticket sales.
  • Implement a marketing strategy to promote PAC NYC's programming with the view to developing audiences and driving revenue.
  • Responsible for managing the marketing and communications budget to ensure revenue attainment and audience growth.
  • Recruit, engage and performance manage a team who are responsible for marketing, PR and communications, social media, digital media, audience services, accessibility and events and rentals.
  • Lead the institution's brand, voice, and reputation through strategic public relations, surveying, distribution of news, announcements, social media posts, and marketing campaigns.
  • Implement a robust strategy for engaging new and diverse audiences throughout New York, nationally and globally.
  • Oversee PAC NYC's audience services team, ensuring a best-in-class approach to audience experience and engagement.

Requirements

  • 10+ years of marketing and communications experience, with 5+ years in a progressive leadership / management position.
  • Ability to work with a large number of invested stakeholders, including funders, with ease and diplomacy.
  • Experience in building organizational pricing and ticketing strategies.
  • Strong experience leading communications function and implementing brand guidelines across an organization.
  • Strong seller and excellent communicator.
  • A seasoned project manager, who excels in a fast-paced environment and has a growth mindset.
  • Well versed in traditional, digital and social media.
  • Ability to excel under tight deadlines and independently manage multiple projects. A dedication to PAC NYC's mission.

Benefits

  • health, dental, vision, life and disability benefits; health care and dependent day care flexible spending accounts; paid time off; 401(k) enrollment with employer match; annual professional development stipend; support through Carrot Fertility.
Perelman Performing Arts Center (PAC NYC) logo

Perelman Performing Arts Center (PAC NYC)

Long envisioned as a major international cultural institution in the heart of Lower Manhattan, the Perelman Performing Arts Center (PAC NYC) is the final element and cultural keystone of the 2003 plan developed during Mike Bloomberg’s tenure as mayor to rebuild the World Trade Center site after the tragedy on 9/11. PAC NYC is a cultural destination and testament to the power of the arts to inspire and unite us.Located on the corner of Fulton and Greenwich Street on the World Trade Center campus, PAC NYC is now open

New York, New York, USA
126 employees (26 in marketing)

Traffic Signals

Monthly Visitors
29.1K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
48.5%
Direct
40.4%
Referral
7.9%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~126

Marketing Team

Marketing Team Size
12 (10% of company)

Recent News