Responsibilities

• Own enterprise-wide marketing communications strategy aligned with corporate and revenue goals.
• Develop brand narrative architecture across product, clinical, corporate, and payer audiences.
• Partner with executive leadership to align messaging with compliance, reputation management, and growth priorities.
• Guide internal and external communications during sensitive or high-visibility initiatives.
• Define and maintain enterprise visual identity standards.
• Evolve brand systems including typography, color systems, iconography, photography style, and layout architecture.
• Ensure consistent application across digital, print, field materials, and corporate communications.
• Serve as internal creative director for all campaigns, launches, and enterprise communications.
• Develop creative concepts and visual frameworks that differentiate Zynex in the clinical device category.
• Provide design oversight on: Sales collateral, Clinical brochures, Investor decks, Website UX/UI, Trade show environments, Digital campaigns, Video production, Packaging and IFU presentation aesthetics

Requirements

• 10+ years in marketing communications within medical device or regulated healthcare
• 3–5+ years leading creative direction or serving as Art Director/Creative Lead
• Demonstrated ability to elevate and systematize brand identity
• Experience navigating FDA-regulated marketing environments
• Strong executive presentation skills
• Bachelor’s degree in Marketing, Communications, Design, or related field

Preferred

• Background in neuromodulation, electrotherapy, or DME
• Experience in reimbursement-driven commercial models
• Portfolio demonstrating healthcare brand development
• MBA or advanced design/branding training