Director Marketing Capabilities Customer Marketing

Charlotte, NC (Unknown)

Salary Not AvailableDirector/Executive

Posted 2 months ago

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Job Summary

Drive customer marketing leadership and ROI-driven campaigns for Coca-Cola Consolidated’s core accounts.

  • Must-have: Bachelor’s degree (4 years)
  • Standout: Experience integrating brand with retailer media investments
  • Cross-functional collaboration with marketing, sales, and RGM leadership

Job Description

Responsibilities

  • Provides extensive input into CCCI’s customer marketing strategy with an extensive focus on core customers led by Consolidated.
  • Leads customer marketing team in the implementation of customer marketing strategies across assigned customer base.
  • Works collaboratively with corporate partner customer marketing leadership to understand brand-centric communication strategies while incorporating them into customer marketing campaigns.
  • Provides extensive input into CCCI’s digital customer marketing investment strategy inclusive of retailer media network investments. Collaborates with customer and RGM leadership on the development of an effective ROI analysis that drives a positive outcome for both customer growth and brand marketing impact.
  • Establishes process for analysis of customer marketing initiatives including ROI against key investments across customer-centric commercial activities and retailer media network investments.
  • Develops and implements routines to share best practices and to review outputs of customer marketing initiatives.
  • In collaboration with the channel commercialization team and Consumer Connections Team, establishes a process of accountability for the integration of marketing assets into customer marketing initiatives. Ensures brand, partner, and legal compliance for specific customer marketing initiatives.

Requirements

  • Bachelor's degree (4 years)
  • Knowledge acquired through work experience 3 up to 5 years

Preferred

  • Bachelor's degree in Marketing, Business, or similar applicable field.

Benefits

  • Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
  • Career Growth: Clear pathways to advance and develop your career
  • Professional Development: Dedicated training + personalized mentorship
Coca-Cola Consolidated, Inc. logo

Coca-Cola Consolidated, Inc.

Coca-Cola Consolidated is the largest Coca-Cola bottler in the United States. Our Purpose is to honor God in all we do, serve others, pursue excellence, and grow profitably. For over 120 years, we have been deeply committed to the consumers, customers, and communities we serve and are passionate about the broad portfolio of beverages and services we offer. We make, sell, and distribute beverages of The Coca-Cola Company and other partner companies in more than 300 brands and flavors across 14 states and the District of Columbia to approximately 60 million consumers. Headquartered in Charlotte, N.C., Coca-Cola Consolidated is traded on the NASDAQ Global Select Market under the symbol “COKE.” More information about the Company is available at www.cokeconsolidated.com. Follow Coca-Cola Consolidated on Facebook, Twitter, Instagram and LinkedIn.

Founded in 1902
Charlotte, North Carolina, USA
14K employees (1,326 in marketing)

Traffic Signals

Monthly Visitors
66.1K
Traffic Source Mix
Search
36.7%
Direct
54.9%
Referral
7.4%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~14.3K

Marketing Team

Marketing Team Size
1,326 (9% of company)

Funding

Total Funding
$1.4B
Last Raise
$1.4B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1.4B

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