Responsibilities

• Own and drive customer acquisition goals for organic and brand-led channels, working in close partnership with Performance Marketing and Creative to ensure full-price, high-LTV customer acquisition at or below shared CAC targets.
• Lead strategy and execution for PR, organic social, influencer marketing, SEO/AEO, and emerging acquisition channels — with a test-and-learn mindset and a bias toward measurable impact.
• Identify and execute brand paid media campaigns that amplify key moments throughout the year, ensuring complementary positioning with the performance marketing team.
• Drive incremental acquisition through new licensing, partnership, and collaboration deals — structured and sequenced to maximize brand reach, cultural relevance, and new customer volume.
• Consistently evaluate channel mix effectiveness through data and attribution, reallocating investment and effort toward the highest-impact opportunities.
• Lead end-to-end campaign development and execution — from strategic brief to 360-degree market launch — in close collaboration with Creative, Performance, Lifecycle, and E-commerce teams.
• Architect overarching message hierarchies for brand and product campaigns, ensuring proof points, product storytelling, and emotional brand narrative are integrated consistently across all channels and touchpoints.
• Own and manage the integrated marketing calendar, driving alignment across product launches, seasonal stories, promotional moments, and partnership activations.
• Author and oversee marketing briefs that unite creative direction, channel strategy, and business objectives — and ensure cross-functional teams are activated with clarity and purpose.
• Build and optimize scalable marketing processes, leveraging AI tools to improve brief quality, creative speed, and cross-functional collaboration.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA a plus.
• 8–10+ years of progressive marketing experience, with at least 3–4 years in an integrated marketing, brand marketing, or acquisition-focused leadership role.
• Experience in DTC, e-commerce, fashion, luxury, or premium consumer brands strongly preferred.

Preferred

• Familiarity with Asana or similar marketing and project management tools preferred.
• MBA a plus (implied in qualifications)

Benefits

• Paid Vacation
• Health Insurance
• 401k Plan
• Hybrid Work - Employees are required to be in office 3 days a week. Our Company in-office days are Monday, Wednesday, and Thursday