Responsibilities

• Marketing Strategy Development: Develop and present detailed marketing plans to stakeholders, articulating our vision and strategy for promoting CPA’s initiatives.
• Develop integrated marketing strategies that align with our mission of promoting clean, renewable energy through collaborations with CPA management.
• Lead the development of cross-channel marketing plans that ensure consistent messaging, audience targeting, customer experience, and campaign objectives across all touchpoints.
• Create and inform brand and program strategy development by leveraging secondary and primary market research, analytics, and benchmarks, ensuring our approaches are data-driven and effective.
• Streamline workflows, improve project execution, enhance decision-making, and increase operational efficiency.
• Vendor Management: Manage relationships with external marketing vendors, including advertising agencies, translation companies, and printers, ensuring all deliverables meet CPA’s brand guidelines and are delivered on time and within budget.
• Identify and select external vendors for marketing services and projects, ensuring they align with CPA’s goals and standards.
• Negotiate project estimates with vendors to secure favorable terms that fit within CPA’s fiscal budgets.
• Develop scopes for Requests for Proposals (RFPs) that support integrated marketing initiatives across multiple channels.
• Campaign Planning and Execution: Manage the planning, execution, and optimization of paid media campaigns across traditional and digital channels, maximizing outreach and engagement.

Requirements

• Bachelor’s degree and 5-6 years of experience in marketing, communications, or journalism.
• Bachelor's degree in marketing, communications, or journalism preferred.
• Experience with Google analytics, social media, and media monitoring analytics.
• Experience with MailChimp, project management software, and Tableau.
• Proficient with Microsoft Office Suite.
• Ability to act with integrity, professionalism, and confidentiality.
• High attention to detail with strong organizational skills.
• Communicate effectively, orally, and in writing; the ability to translate complex technical information into non-technical language.
• Have a strong work ethic and be comfortable taking initiative/working in a fast-paced environment.
• Work well on diverse teams and be highly collaborative.

Benefits

• Benefits include health care, a 401(k)-like match program, paid vacation, and sick leave.