Responsibilities

• The Director, Institutional Customer Marketing, Platforms will be directly responsible for marketing strategy and execution for Customer Engagement and New Business Opportunities and will partner with the Customer Marketing and Communications team and Hospital and Biosimilar portfolio leads to identify, promote, and provide marketing support for portfolio-wide disruptive business strategies and customer ventures to accelerate growth and innovation across the U.S. Hospital and Biosimilar businesses.
• The Director, Institutional Customer Marketing, Platforms is responsible for leading the development and execution of omnichannel marketing strategies for SOLU-CORTEF® and Ready-to-Use sterile injectable drug-device combination platforms that effectively reach and drive awareness among key sterile injectable customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs) and achieve growth and sales objectives.
• In this role, the colleague will develop marketing and brand strategy plans based on data-driven insights, working collaboratively with agency as well as internal partners including portfolio, sales, and commercial analytics functions.
• This role will also be responsible for Surgical marketing for in market and impending launch(es).
• This role will also oversee management of Pfizer Hospital’s digital presence and key platforms.
• This role is part of the Global Hospital & Biosimilars organization, which supports the marketing and customer communications for the US Hospital business including Sterile Injectables, Biosimilars and Surgical.
• The Director, Institutional Customer Marketing, Platforms, reports directly to the US Hospital Customer Marketing and Communications Lead.
• What You Will Achieve
• - Working closely with portfolio leads, analyze key market trends, customer needs, and competitive landscape to develop differentiated, omnichannel marketing campaigns and plans for Pfizer Hospital’s Ready-to-Use platforms (e.g., NEXJECTTM, ACT-O-Vial, etc.) and Biosimilars to support business and product growth goals.
• - Manage execution of marketing plans including overseeing content and asset development and deployment, media strategy deployment, print and digital presence, etc.
• - Collaborate closely with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose and field colleagues are appropriately trained on their utilization.
• - Partner with US Hospital communications and marketing colleagues to ensure RTU brand priorities and content are reflected in pan-portfolio marketing efforts, including medical congresses/conventions, customer communications, and pan-portfolio marketing assets.
• - Develop and execute the US Hospital customer adboards in order to gain feedback on the customer experience.
• - Collaborate effectively with the Review Committee team, responsible for ensuring all materials are developed compliantly.
• - Assess marketing tactical performance and implement optimization strategies. Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.
• - Manage budget, internal and external teams and agency resources necessary to drive implementation of Ready-to-Use marketing strategies and tactics.