Responsibilities

• Formulate and execute a cohesive vision for integrating influencer marketing and paid social, ensuring these tactics are a core part of broader go-to-market plans.
• Lead the creation of innovative, best-in-class proposals that effectively merge influencer and paid social strategies to meet client objectives.
• Stay at the forefront of industry trends, platforms, and technologies, and translate that knowledge into actionable insights and opportunities for clients and the agency.
• Develop data and measurement frameworks to prove campaign success, demonstrating ROI and differentiating our capabilities in the market.
• Establish and nurture relationships with key platforms (Meta, TikTok, YouTube, etc.), technology vendors, and influencer talent partners.
• Oversee the end-to-end management of influencer marketing campaigns, from strategic planning and talent identification to content approval and performance analysis.
• Design and manage performance-driven affiliate programs, including developing commission structures that balance creator incentives with client ROAS targets.
• Lead the team in identifying, vetting, and contracting with a diverse range of creators and influencers.
• Develop clear, compelling campaign briefs to ensure content is optimized for conversions and brand messaging.
• Supervise the development and execution of all paid social media plans, ensuring strategies align with client business goals.

Requirements

• 8+ years of experience in digital marketing
• Hands-on experience in both paid social media and influencer marketing
• Proven track record of managing performance-driven influencer and affiliate campaigns with a focus on DTC, e-commerce, and ROI
• Deep expertise with direct social media buying platforms (i.e., Facebook Ads Manager)
• Experience with influencer marketing and affiliate platforms (e.g., CJ, Impact, Rakuten, LTK)
• Prior experience in a client-facing leadership role
• Experience managing and leading a team of marketing professionals
• Strong negotiation, communication, and relationship management skills
• Highly organized, detail-oriented, and capable of managing multiple large-scale projects simultaneously

Preferred

• Competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays and unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement

Benefits