Director- Influencer Marketing (Urban Decay)

El Segundo, CA (On-site)

$128K/yr – $180K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own the influencer engine for Urban Decay, building earned love from micro to macro creators while aligning with product and paid teams to lift awareness, traffic, and sales.

Influencer Growth & Engagement: set Always-On strategy and recruit new creators, while growing existing advocates.
Campaign Leadership & Partnerships: run paid and earned campaigns, seeding, events, and cross-functional planning with product marketing.
Activation & Alignment: ensure activations fit marketing plans and product messaging, manage VIP relationships, and coordinate agency efforts.

Job Description

Responsibilities

Develop Always-On influencer strategy (micro / mid-tier / macro) to build brand love and advocacy, grow an engaged community and recruit new creators into the brand funnel, informed by data driven insights and trends
Increase the number of new and emerging influencers + KOLs entering the A&I funnel at scale, while simultaneously maintaining and growing relationships with current advocates (65% of time)
Lead the “Win-Back” strategy to re-engage lapsed creators and prestige influencers for ongoing earned love
Lead influencer paid campaigns (launch and evergreen) partnering with product marketing team
Oversee high-level list building / target list for “earned” love, ensuring we are engaging with creators across multiple touchpoints (e.g.seeding, events, community management)
LeadL'Orealistarmicro-influencer strategy, campaignplanningand execution
Own VIP Influencer / KOL relationships
Partner with marketing and paid media team on boosting strategy to drive brand awareness, drivetrafficand sales
Liaise and collaborate with product marketing to ensure activations align with broader marketing plan + product messaging and drive business results
Lead internal + external agency teams responsible for influencer strategy
Position requires availability to work weekends, evenings, and holidays as needed

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

83% recommend to a friend

92% CEO approval